STOREDITS CONSUMER ELECTRONICS

Admin Popai Spain

A research report by POPAI part of the Shop! Global Network

Research in Consumer Electronics:

  • 9 countries
  • 109 store visits covering 82 retail chains, department stores & independent outlets
  • 1900 images
  • Focus on 6 elements of the physical store signage, digital/interactive, shop in shop, POP, sensory media & promotional activies


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