Shop! Association announces Central America & the Caribbean as the newest chapter in its expanding Global network.

Shop! Association is pleased to announce the addition of Central America & the Caribbean to its growing list of global chapters.

“On behalf of the Shop! Association, I would like to extend a warm welcome to our new members of the Shop! Central America & the Caribbean chapter,” said Murray Kasmenn, Executive Director of Shop!. “Our goal is to continue expanding Shop’s global reach and share our mission of creating and improving shopper experiences in-store.”

Leo van de Polder, MaRC, Global Development Director of Shop!, added, “Congratulations to the new executive directors of Shop! Central America and the Caribbean, Esmeralda Recinos and Federico Brisky! Each of them brings over 30 years of experience in marketing, advertising, and retail, along with their leadership, innovation, and commitment to the industry, which will undoubtedly lay the foundation for the success of this new chapter. We are excited for what’s to come for Shop! in the Central American and Caribbean region and we are here to support them as they embark on this journey.”

The mission of the Shop! Central America & the Caribbean chapter will be to lay the groundwork for a retail execution ecosystem that benefits consumers and shoppers, providing knowledge and best practices to retailers, the industry, commerce, and service companies, while also becoming a reference resource in the country.

“We recognize that point-of-sale marketing and shopper understanding are essential pillars of the consumer experience in Central America, where the diversity of our culture and markets has driven successful initiatives,” said Esmeralda Recinos, General Director of Shop! “We aim to build a collaborative space where all players in the region can share knowledge and, together, enrich the Central American consumer experience. From large chains to mini-markets in the traditional channel, we hope to contribute to improving the shopper experience and innovating for brands, raising standards for the region.”

The chapter will also focus on promoting the business of the sector and ensuring best practices, ethics, and transparency for the association.

The leaders of Shop! Association and the chapter are working closely to establish the necessary infrastructure and launch operations as soon as possible. To generate visibility, Shop! Central America & the Caribbean will debut with the Shop! Awards in November of this year. More information about these developments will be shared soon.

Contact Information:

Shop! Central America & Caribbean
Esmeralda Recinos
erecinos@adok.pa

Shop! Global
Leo van de Polder
lpolder@shopassociation.org

ABOUT SHOP!

Shop! Association (shopassociation.org) is the global retail trade association dedicated to elevating the in-store experience and is the catalyst for progressive evolution in retail. Shop! represents companies and affiliates worldwide from 25 countries. The association brings value to the global retail marketplace through connecting, networking, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry.