Shop! MarketPlace 2025 Celebrates the Best-in-Class from Around the World

Admin Popai Spain

Recognizing the most elite POP displays and In-store Marketing and Shopper activations with the Shop! Global Awards

MONTCLAIR, NJ – The most innovative POP of Purchase display, In-store marketing and Shopper activations worldwide are shaping the future of the in-store experience.

Shop! Association announced the winners of the 2025 Global Awards during a live awards ceremony at Shop! MarketPlace in Charlotte, NC on April 9.

Celebrating the ultimate in point-of-purchase displays and In-store marketing and shopper marketing activations, the Shop! Global Award competition welcomes gold award-winning projects from the OMA , Design and Shop! POPAI programs from around the world.

“The winners of the Shop! Global Awards represent the best of the best worldwide, setting the standard for excellence and innovation throughout the in-store experience.” said Leo van de Polder, SMP, MaRC, Global Development Director, Shop! Association.

The panel of judges analyzed over 90 design entries to select winners across 23 main categories. Judging criteria was based on objective, actualization, design elements, manufacturing process and life expectancy.


The 2025 Shop! Global Awards were presented to the following winners:


Alcohol and Tobacco (Permanent)

Submitted by POS Services Kft 

Gosser Beer Spritz Display 

Produced for: Heineken Hungary 

Country: Hungary

Alcohol and Tobacco (Temporary)

Submitted by Cepac Display 

Jamesons St.Patricks day wholesale display 

Produced for: Pernod Ricard UK 

Country: United Kingdom

Beauty & Cosmetics (Permanent) 

Submitted by Dago s.r.o 

L’oreal Virtual Mirror 

Produced for: L’oreal Czech Republic s.r.o 

Country: Czech Republic

Beauty & Cosmetics (Temporary)

Submitted by Micropack Latam 

Metegol Rexona Copa America 

Produced for: H.H. Global – Unilever 

Country: Brasil

Category Management

Submitted by ID POP 

Once you POP! Pringle In-store Category Management Solution 

Produced for: Kellanova 

Country: Australia/New Zealand

Consumer Electronics (Permanent)

Submitted by Innovative Marketing Solutions, inc. 

Samsung Flip Takeover 

Produced for: Samsung Electronics 

Country: USA

Department Store Design 

Submitted by Little Diversified Architectural Consulting 

CAMP Atlanta Outpost (Dunwoody) 

Produced for: CAMP 

Country: USA

Digital, Mobile, Interactive Media & Technology 

Submitted by Neat Agency 

PUMA Footy Virtual Kick 

Produced for: PUMA Australia Pty. Ltd 

Country: Australia

Field & In-Store Promotion

Submitted by PoINT Retail 

Primeville @ SXSW & Spark Brighter Thinking

Produced for: Prime Video Australia & New Zealand 

Country: Australia/New Zealand

Food Retailers & Hospitality Design 

Submitted by Visual Ilusion 

Halloween execution by ARCOR 

Produced for: Grupo ARCOR 

Country: Argentina

Food, Grocery & Convenience (Permanent)

Submitted by Bish Creative Display 

Belvita Oversized Coffee Mug 

Produced for: Mondelez 

Country: USA

Food, Grocery & Convenience (Temporary)

Submitted by Micropack Latam 

Campaign Harry Potter 

Produced for: FINI 

Country: Brasil

Health Care (Permanent)

Submitted by DISEKO SOLUCIONES S.A. De C.V 

Oral B Liverpool Island 

Produced for: Proctor & Gamble Mexico 

Country: Mexico

Health Care (Temporary)

Submitted by POS Media Czech Republic 

Cat Mini shop in shop Sheba 

Produced for: Mars Czech s.r.o 

Country: Czech Republic

Innovation – Concepts

Submitted by Neat Agency 

PUMA Footy Virtual Kick 

Produced for: PUMA Australia Pty. Ltd 

Country: Australia

Mass Merchants, Non-Food (Permanent)

Submitted by Outform 

Crown Paints Tinted Wall 

Produced for: Crown Paints 

Country: United Kingdom

Service Retailer (Permanent)

Submitted by TOPPAN.inc 

Cosmetic Stand 

Produced for: istyle Retail 

Country: Japan

Shopper Marketing Campaign

Submitted by Neat Agency 

PUMA Footy Virtual Kick 

Produced for: PUMA Pty. Ltd 

Country: Australia

Signing & Graphics Permanent 

Submitted by Heineken Hungary 

Gosser Beer Spritz Illuminated Display 

Produced for: Spar Magyarorszag kft. 

Country: Hungary

Specialty Store Concepts 

Submitted by MG2 

Sorel Pop-Up 

Produced for: Sorel 

Country: USA

Student Design Award 

Submitted by Tomas Bata University of Zlin 

Display 

Produced for: VAFO Group 

Country: Slovakia

Toys, Sport & Fashion (Temporary)

Submitted by Creative SRL 

MARVEL ECO 3D DISPLAYS 

Produced for: Canenco 

Country: Italy

Sustainability

Submitted by Divergente Agency 

Marcao’s Bar sustainability

Produced for: Solar BR Coca Cola 

Country: Brazil

Visual Merchandising & Window dressing 

Submitted by SPAR BRASIL 

CASA DE NEVE – Cuidado Intenso para o Inverno Perfeito

Produced for: Nivea 

Country: Brazil

The 2025 Shop! Global Award Winners were selected by the following judges:


  • Andy Boris Bodley, Marketing Operations, Boots
  • Berman Law, Managing Director, LUX Design 
  • Bruno Busquet, Managing Director, POPAI BRASIL
  • Craig Elvin, CEO, Centrum Group
  • Diego Buonanotte, Visual Communication Coordinator, La Anónima
  • Dr. Petr Simek, Managing Director, Wellen Design
  • Hiroshi Murakami, General Manager, DNP Japan
  • Ildiko Katai, General Manager, POPAI Hungary
  • Michaël Flautre, Directeur du Développement Marketing et Commercial, La Poste Solutions Business
  • Ralf Meyer, Retail Expert, International liaison, Shop! Dach
  • Ryan Brevda, Co-owner, Ryan Scott displays
  • Sonia Correia, Strategy Director, Integer / Hotspot
  • Steve Lister, Owner, Steve Lister
  • Tara Haase-Hieminga, Global Shopper Experience Lead, Mondelez

Shop! MarketPlace, held at the Charlotte Convention Center in Charlotte, NC on April 8-10, brought together retail creators, manufacturers, suppliers, brands, retailers, design firms and consultants in a collaborative environment to discover retail solutions, discuss emerging trends and build strategic partnerships.

“We’re extremely grateful for our expert panel of judges and the incredible submissions from all the contestants. The Shop! Global Awards competitions would not have been possible without them,” said Murray Kasmenn, Executive Director of Shop! Association.

For a full list of the 2025 Shop! Global Award winners, visit shopassociation.org/awards.


About Shop! Association

Shop! Association (shopassociation.org) is the global retail trade association dedicated to elevating the In-store experience and is the catalyst for progressive evolution in retail. Shop! represents companies and affiliates worldwide from 25 countries. The association brings value to the global retail marketplace through connecting, networking, research and education programs, events and industry awards while also offering business-focused content, support and resources to retailers, brands, designers, producers and suppliers throughout the industry.

About SmartWork Media
SmartWork Media is dedicated to the idea that business media should strive to inform, excite and inspire business readers, and that a good business magazine can (and should) have the energy and compulsive readability of a top consumer publication. The company publishes INSTORE, INVISION, PETS+, VMSD, Signs of the Times, Big Picture, Screen Printing and Global Cannabis Times, as well as their respective websites and events — The INSTORE Show, IRDC, Shop! MarketPlace and the Garden Center Show. Learn more at smartworkmedia.com.

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